We recently completed the design of a new logo for Culicidae Press, one of our major clients. The company was looking to refresh its logo, which was based on a vesica piscis the owner had found in the book Finegans Wake by James Joyce.

Rather than try to reference that design we decided to focus on the first letters of Culicidae Press, the C and the P. Below are various combinations we tried before settling on the final logo above.

The colors come from the business owner’s alma mater, Princeton University.